* Display advertising on Google Display Ads Google Display Ads helps you deliver relevant advertising as people browse the web Google harnesses best – in – class intent signals to place ads against the most relevant content, driving your marketing results»»» Powerful intent signals. Run your ads and connect with your audience through Gmail, YouTube and millions of other websites. – Massive Scale Maximize results with Google Display Ads measurable performance – Measurable Performance. Once you indicate your marketing objective, Google Display Ads will bring you the features and options that are relevant to what you want to accomplish»»»» Easy Campaign set-up. Intent signals and machine learning Google intent signals add machine learning enable greater relevance to achieve your desired outcome at scale. Who uses Google Display Ads 1) Small Businesses Using Google Display Ads to raise awareness about their business, as well as acquire new customers.
2) Large Businesses Using Google Display Ads to drive Acton and increase sales.
How to get started? Display Campaigns are where you are how, when and where your ass show. Two types of display ads; ✓ Standard ✓ Smart Display Campaigns Types Smart Display Campaigns are campaign type that uses full automation. It bundles together all the pillars of successful Display Campaign and accesses the best of Google’s machine and automate nearly all aspect of your Display Campaigns. You provide a few inputs, what yours ads will say, images you want to use, daily budget and cost – per – acquisition (CPA) performance targets. Google will mix and match your ads at scale. Smart Display Campaigns rekt on the existing CPA model to set the bids at the right time, they also use a new auto – targeting infrastructure to deliver the best of Display targeting across the entire mid and lower – funnel to combine raw creative assets(logos and images), and build custom ads for each auction. To be eligible to set up a smart Display Campaign you need to have gotten at least 50 conversions on Display or at least 100 conversions on search in last 30 days.
Key Benefits of Smart Display Campaigns * Simplicity – Just three inputs; Budget, Bid and Creative assets. * Insight – Receive all standard Google Ads reporting and then also get new supplemental reports. * Scale – Smart Display Campaigns run across three million website and apps available on Google Display Ads, including AdMob and Google owned. Components of Smart Display Campaigns There are three core automation model that drive Smart Display Campaigns; – Automated Bidding – Automated Targeting – Automated Creatives Automated Bidding Instead of bidding manually, you specify a Target CPA or Target ROAS you’d like to achieve and Google will manage the CPC bids on a per – auction basis, based on the likehood that the auction will generate a conversion. Automated Targeting Targeting optimizes Where the Campaign runs, which means ads increasingly show where they’ll get you the most business. Smart Display drive remarketing and prospecting alike. Smart Display Campaigns are good choice for people new to display advertising and want a fast and highly performing Campaign.Scenario • Focused on performance and currently only runs on search • Want to reach new potential customers Value Proposition Delivers both remarketing and reengagement/prospecting on Display with performance, simplicity, and low time commitment. Have limited display advertising to remarketing but now want to reach people earlier in the buying process. Scenario • Currently only running remarketing campaigns • Open to extend into mid – funnel to reach users who haven’t been on your site for pure acquisition. Value Proposition Drive incremental conversion via one campaign type * Smart Display are capable or running dynamic remarketing if you can connect data feeds to them. Want to attract additional customers beyond your manually targeted campaigns or simplify your existing campaign structure. Scenario • Multiple mid – funnel campaign running • Spend a lot of time micromanaging existing mid – funnel campaign to find additional conversion. Value Proposition Deliver better performance and reach than existing mid – funnel campaigns, with significant time saving.
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