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Social Media Marketing

Writer's picture: Digital PrimerDigital Primer

Updated: May 24, 2021



Socail Media Marketing

Social media Marketing is the use of various social media platform to help connect with audience, getting your business online and engaging with your customers.

Social media is a away of getting people to know your business and to target audience with the same interest of what your business tells. Various social media like Instagram, Facebook, Linkedin, YouTube, Twitter are the major social media platform with large numbers of users. Now let's talk about how these social media can be of help.

Facebook

One way you can use facebook to connect , engage and share same interest which are the three most important things. You can start by asking yourself what is the main purpose of your business, the goal you aim at. Creating Facebook page.

People sharing the same interest as your business, get to like and follow you on your Facebook page when your business tells exactly what they want. Sharing pictures of your business, writing content which can engage your audience and creating promos can turn your audience to customer or engage with your customers.

YouTube

As you know YouTube can be of benefit for your business in many aspect.

Let me get to it. But first how can you get subscribes on your YouTube channel. One way is by engaging your customers. For example, you own a Baking Company, you can create videos teaching your customers how to bake maybe cake, making chin chin. From there if you have a website you can post it there or share them with your customers on your email marketing campaign. Once you get subscribe, get to know what time to always post your videos so that your customers can know what time to expect another video.

Linkedin

1. Manager account Campaign Manager is LinkedIn's all-in-one advertising platform. You'll be able to set up ad accounts, run campaigns, and control your budget. All you need is a LinkedIn account to get started. 2. Determine your objective Whether you’re focused on lead generation or brand awareness, selecting your objective is the first step to help us streamline and customize your campaign creation. 3. Launch your campaign Once you’ve selected an objective, you’ll be guided to build an audience, set a budget, and upload an ad creative. The final steps are to set up your payment details and launch your campaign!

Instagram

One can create instagram business page, adding your business description and adding a CTA(Call to action) button there so that your customers or people can contact you. Sharing good and relevant pictures or videos of your business on instagram can help engage with people who are your customers, and who are likely to become your customers. Also follow people who are in your business category to see how they engage with audience and do things.

Twitter

Twitter and YouTube are like of common interests to me. The only difference is slight. As you create videos teaching your customers how to bake so also can you tweet about how to bake and still adding videos from your YouTube. If you do that maybe weekly or monthly, your are engaging with audience.

“Always engage and connect with your old and new customer in other not to lose them”

I will be discussing more about how social media can help grow your business once we are done with the major types of Digital Marketing.

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